New York City is a dream destination for millions of travelers, but not every attraction lives up to the hype. While the city is packed with iconic landmarks and cultural gems, some spots are little more than overpriced, overcrowded NYC tourist traps designed to separate visitors from their cash. To experience the real magic of NYC without falling for gimmicks, this guide will help you avoid the biggest tourist pitfalls and discover authentic alternatives beloved by locals. From overpriced observation decks to chain restaurants in Times Square, we’ll show you what to skip—and where to go instead—to make the most of your time in the Big Apple.
1. Times Square Chain Restaurants
Times Square is a must-see, but dining at chain restaurants like Bubba Gump Shrimp Co. or Hard Rock Cafe is a mistake. These places are overpriced and lack the authentic NYC food experience. The food is generic, and you’ll end up paying a premium just for the location.
Where to go instead: Head to Hell’s Kitchen (just west of Times Square) for amazing local restaurants like Totto Ramen, Danji, or The Meatball Shop. These spots offer delicious food at reasonable prices while giving you a more authentic taste of NYC’s vibrant dining scene.
2. Empire State Building Observation Deck
While the Empire State Building is iconic, its observation deck is expensive and packed with tourists. You’ll often have to wait in long lines, and the experience can feel rushed due to the crowds. Plus, the glass panels and fencing obstruct the view in certain areas, making it one of the most well-known NYC tourist traps.
Where to go instead: Visit Top of the Rock at Rockefeller Center for an equally stunning view—plus, you get to see the Empire State Building itself in the skyline! Another great option is Summit One Vanderbilt, which offers an immersive mirrored observation deck with panoramic views.
Read also: New York’s hidden gems: top 5 secret spots only locals will know
3. Statue of Liberty Boat Tours
Many tour companies charge high prices for a boat ride to the Statue of Liberty, but you don’t need to pay a premium for a great view. Some tours also rush visitors through the experience, giving little time to explore.
Where to go instead: Take the Staten Island Ferry for free! It offers spectacular views of Lady Liberty and the NYC skyline without costing a dime. If you do want to visit Liberty Island, book directly through the National Park Service for an official and reasonably priced tour.
4. Ripley’s Believe It or Not & Madame Tussauds
These attractions might be fun for kids, but they are expensive and not unique to NYC. They’re also highly commercialized and filled with gimmicky exhibits that don’t capture the true essence of the city.
Where to go instead: Spend your time at world-renowned museums like the Metropolitan Museum of Art, the American Museum of Natural History, or the Museum of Modern Art (MoMA). Many museums also offer free admission days or pay-what-you-wish entry, making them a more worthwhile cultural experience.
5. Horse Carriage Rides in Central Park
These rides are pricey and have raised concerns about animal welfare. The experience may seem romantic, but the high cost and ethical considerations make it a questionable choice for many visitors.
Where to go instead: Rent a bike or take a guided walking tour to explore Central Park at your own pace. The Central Park Conservancy offers free tours that highlight the park’s history, landmarks, and hidden gems.
6. Costumed Characters in Times Square
Street performers dressed as Spider-Man, Elmo, or Mickey Mouse offer photos but aggressively demand tips. Some may become hostile if you don’t pay them enough, leading to uncomfortable interactions.
Where to go instead: Skip this altogether or simply admire the bright lights and digital billboards of Times Square without engaging with the characters. If you’re looking for unique street performances, head to Washington Square Park, where talented musicians, magicians, and artists showcase their skills.
7. Little Italy (for Italian Food)
Little Italy has a rich history, but today, it’s mostly a tourist trap with overpriced, mediocre food. Many restaurants here cater more to tourists than to locals, and the quality of the food doesn’t reflect NYC’s incredible Italian cuisine scene.
Where to go instead: For an authentic Italian meal, visit Arthur Avenue in the Bronx, known as NYC’s real Little Italy. Here, you’ll find family-run bakeries, authentic pasta shops, and classic Italian delis that have been serving locals for generations.
8. Fake Designer Handbags in Chinatown
Street vendors push knockoff designer bags, watches, and sunglasses. These are low-quality, illegal, and often come with aggressive sales tactics. Tourists are often led into hidden backrooms, which can be unsafe.
Where to go instead: If you’re looking for designer goods, shop at luxury department stores like Bergdorf Goodman, Saks Fifth Avenue, or The RealReal for authenticated resale items. If you’re interested in unique fashion, check out SoHo’s independent boutiques.
9. Overpriced Observation Decks (One World Observatory & Edge)
While these skyscrapers provide great views, they are expensive and can feel rushed due to crowds. Some visitors also find the experience too commercialized compared to other observation points in the city, making them prime examples of NYC tourist traps.
Where to go instead: Enjoy free or low-cost views from places like Brooklyn Heights Promenade, Roosevelt Island Tram, or the rooftop bars in the city. Many rooftop bars, such as 230 Fifth or Westlight in Williamsburg, offer spectacular views for the price of a drink.
10. Broadway Ticket Resellers
Scalpers and third-party websites charge inflated prices for Broadway tickets, sometimes selling fake or overpriced tickets.
Where to go instead: Get discounted same-day tickets at TKTS Booths or book directly through TodayTix for the best prices. Also, check if your favorite shows offer lotteries or rush tickets, which can help you score seats at a fraction of the cost.
Bonus Tip: Avoid Pedicabs
Pedicab rides around Times Square and Central Park can cost hundreds of dollars for a short ride. Many tourists are caught off guard by unclear pricing.
Where to go instead: Use the subway, which is the fastest and cheapest way to get around NYC. If you prefer a scenic ride, consider a ferry or a Citi Bike rental.
Final thoughts
New York City is full of incredible experiences, but avoiding NYC tourist traps will help you make the most of your trip. Instead of spending time and money on overpriced, overcrowded attractions, seek out authentic local experiences. Try world-class museums, explore vibrant neighborhoods, and enjoy amazing food from small, family-owned restaurants. By doing a little research and thinking like a local, you’ll uncover the real magic of NYC beyond the touristy hotspots. Happy exploring!
